The Musée du Louvre and Lancôme have joined forces in a new collaboration.
Inspired by nine masterpieces of sculpture, and by the lights and colours of the museum, Lancôme has created a new skincare and make-up collection: Lancôme x Louvre.
For the partnership – which launched with a campaign shot at the museum, featuring the brand’s ‘faces’ Zendaya, Aya Nakamura, Amanda Seyfried and He Cong – Lancôme drew inspiration from the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles and the Sleeping Hermaphrodite.
Each one of the sculptures, by its story and the myth it represents, inspired Lisa Eldridge, global creative director of Lancôme Makeup, to create the collection.
“I am delighted by this debut collaboration with Lancôme, which highlights with incredible talent the diversity of forms of beauty found in the Louvre collections – a dialogue between cultures and civilisations that transcends time and geography,” commented Laurence des Cars, president-director of the Musée du Louvre. “The history of art and beauty, the “making” of beauty, the quest for beauty, are intimately linked. Pop culture – the culture of moving images, advertising, social media and our daily lives – is often inspired by these timeless images and representations, sometimes very scholarly, sometimes very ancient.
“The Musée du Louvre collections are surprising and captivating in their ability to provide a reading and an understanding of how these canons transform, how they can be interpreted, and how they evolve. With this collaboration, the Louvre as a modern-day artistic space is contributing to the rewriting of beauty in the present.”
Françoise Lehmann, Lancôme global brand president, continued: “At Lancôme, beauty is art in motion; beauty itself, as a personal ritual, is a means of expressing and distinguishing oneself, through constantly evolving codes – or no codes, to be honest.
This unprecedented creative partnership with the Louvre is the cultural reflection of this conviction and our mission for beauty at Lancôme.
“By pursuing the dialogue between our French brand with a history spanning some 90 years and the most iconic temple of art, we want to continue to draw on our artistic heritage to open new beauty horizons for women today and celebrate the fact that beauty is in perpetual motion.”
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