The Met artworks became wearable masterpieces in new collaboration

Travel fashion pioneer, Sprayground has unveiled an exclusive collaboration with The Metropolitan Museum of Art.

The exclusive collection of 17 pieces features an array of designs inspired by works of art spanning 5,000 years from around the globe in The Met collection.

Highlights include the Chinese Landscape Backpack which borrows motifs from a late 17th-century Jingdezhen vase; the Kuba Kingdom Headdress Backpack based on a 19th-20th century beaded mpaan crafted in the Kuba Kingdom (present-day Democratic Republic of Congo); and the Greek Temple of Sardis Column Backpack which recalls a monumental foliate carved column ca. 300 BCE.

Spanning The Met’s 19 curatorial departments, the offering references works in a range of media expertly translated into fashion-forward accessory designs.

“These pieces, among others, are a collection of diverse cultures across the world to show how we are all connected,” said David BenDavid, creative director/ceo and founder of Sprayground. “As someone born in the Bronx, I have vivid memories of visiting The Metropolitan Museum of Art with my mom and being awestruck by the artifacts and history. During my time at the School of Visual Arts, we would visit The Met weekly for our art projects, deepening my connection to its treasures. It is truly amazing to now collaborate with the Museum, blending my art with theirs and creating something unique for this exclusive collection.”

Josh Romm, head of global licensing at The Met, continued: “We are proud to collaborate with Sprayground on this unique programme, which melds Sprayground’s signature aesthetic with fan favourites from The Met collection in a bold new way. This project is sure to inspire conversations about art, design, and fashion and we hope that customers and fans will visit The Met in-person or online to discover the historic works which inspired the designs.”

Each piece includes a special tag, hang tag and a plaque, inspired by the plaques seen in museums, complete with a QR code, providing detailed information about the bag and its relationship to the original artwork that inspired its design.

The capsule collection is featured in Sprayground’s latest marketing campaign, shot at The Met.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
ZaraHomeMorris&Co500x500
 
The exclusive partnership introduces a curated collection of homeware and furniture which blends heritage artistry with a fusion of classic and contemporary aesthetics....
CWBinfant500x500
 
Now available in Boots stores across the UK, with additional retailers coming later this year, the collection features two ranges designed to bring characters into little ones’ early years....
CBForbiddenPlanet500x500
 
Care Bears fans can now find exclusive apparel and giftware at pop culture retailer, Forbidden Planet, following a new partnership with Cloudco Entertainment....
VQLauraAshley500x500
 
Marquee Brands - the owner of the Laura Ashley brand - has expanded the successful partnership with home electronics specialist VQ beyond the UK, also granting the company US licensee status....
DoritosKebag500x500
 
German Doner Kebab has met demand for an online food hack that sees it teaming up with tortilla chip brand, Doritos, to launch the limited edition GDK Doritos Loaded Doner KeBag in the UK....
BBCGrainneMcnamara500x500
 
BBC Studios has promoted Gráinne McNamara is to take on a new leadership role spearheading the development team for its Kids & Family live action and animation business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.