Art licensing and design company, The London Studio has revealed a collaboration with Parisian fashion house Olympia Le-Tan for a new range of high-end clutches and designer evening bags.
The accessories will feature designs from The London Studio’s new retro-inspired brand called Dreamadelic.
The range will be previewed during Paris Fashion Week, which takes place from 23-29 January 2025. The launch into retail is planned for autumn/winter 2025.
The brand Olympia Le-Tan will be hand-embroidering Dreamadelic designs onto its luxury clutches and evening bags, a process that can take up to 300 hours.
The London Studio’s inspiration for Dreamadelic stems from the current trend for retro 1960s and 1970s psychedelia design, most notably in posters and record cover designs, but with a modern twist. The effect is to bring the dreamlike imagery associated with the innovative and experimental music, culture and art of the 1960s and 1970s together with the flair and wit of the 2020s.
“The witty combination of the familiar and the strikingly different that underpins Dreamadelic makes it an ideal addition to our brand reimaginings of art, literature, movies, music and more,” commented Margot Maffre, project manager at Olympia Le-Tan. “We are expecting a very positive response to this inspired and original design concept.”
Independent licensing sales consultant Maggy Harris at BlueSkye Licensing helped to broker the deal with The London Studio. She commented: ‘’I’m delighted to have brokered this exciting licensing agreement and long-term relationship between two fabulous and creative art houses. I’m look forward enormously to seeing the wonderful Dreamadelic designs come to life through the unique and fabulous expertise of the brand Olympia Le-Tan.”
Founder and director of The London Studio, Soula Zavacopoulos added: “It has been a joy seeing the incredible brand Olympia Le-Tan translate our intricate Dreamadelic collection into hand-crafted and hand-embroidered bags, where each stitch takes the place of an artist’s paintbrush, recreating the art as embroidery. Simply exquisite.”
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