This ad will be closed automatically in X seconds.

The Little Prince springs into autumn with global Zara launch

This month also sees the launch of an online shop for the French-based IP, as Those Licensing People ramps up activity.

Those Licensing People is continuing to build the consumer products programme around The Little Prince by Antoine de Saint-Exupery.

A global launch of apparel has hit Zara stores and online, with the long-sleeve sweatshirt (pictured) already proving a hit with fans.

Other new signings for the French-based classic IP include The Little Prince Star Registry with personalised books based on the original work; plus a partnership with Unrooted Drinks for a new health drink made from the juice of the Baobab Tree.

In addition, this month sees the launch of The Little Prince online shop which will include 80 skus across apparel, accessories, gifting, stationery and prints.

“Our creative team at TLP has worked with our principal and licensee to develop a fabulous range,” Leah Dever, licensing manager at Those Licensing People told Source. “Lockdown for TLP meant getting our heads down and coming up with a highly creative response to the new order of licensing which is beginning to emerge.

“Zara is fabulous PR for this delightful and enigmatic brand which is now being supported in the UK very strongly. The timing into the fourth quarter gift season is perfect for us and the start of an expansion into our direct to consumer activity through TLPGlobal.”

The Little Prince has a legacy stretching back over 75 years and is one of the world’s best known children’s books. A major entertainment project is also mooted to be on the horizon.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.