Over 200 licensing industry executives will be taking to the streets of London next Wednesday in aid of The Light Fund, with the treasure hunt now completely sold out.
Taking place on Wednesday 17 July around Embankment and Westminster, the route for the popular event – which is sponsored by The Entertainer – will be marked by several local pubs.
The final location will be the Tattershall Castle boat on the Thames, where the winners (and losers) will be crowned.
Companies attending include Danilo, FOCO, Paramount, Rainbow Designs, GOSH, BBC Studios, Brand Alliance, Beanstalk, Retail Monster, Poetic Brands, Panini, Pokémon, Rainbow Productions, Magic Light Pictures, Hasbro, Penguin Ventures, Aykroyds, Blues Group, Character.com, Bioworld, Acamar Films, plus many more independents, licensors, licensees and support companies.
Last year’s treasure hunt saw over 200 executives head to Holborn’s Sway bar, raising over £6,000 in the process.
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