With the countdown officially on to this year’s big fundraiser in aid of The Light Fund, those interested in taking on the 5-3-1 Challenge have until Friday 28 February to sign up.
The fundraiser – taking place between 24-28 September 2025 – is a unique journey that offers the choice of scaling the heights of the UK & Ireland 5 Peaks Challenge, or the UK 3 Peaks Challenge, or the singular glory of the Snowdon 1 Peak Challenge.
A healthy number of execs from across the licensing industry have already pledged to take part in the challenge – but there are still places available for even more to get on board.
The challenge will be attempted with a well established and family run business, Adventurous Ewe.
The first sponsor has been confirmed, with Brand Licensing Europe pledging its support. Specialist industry PR agency, Kilogrammedia is on board as the official PR agency to help spread word of the challenge far and wide, while social media strategist, Nicola Webster will be bringing the fundraiser to life on platforms including Instagram and LinkedIn.
For more information or to book your space by Friday 28 February, contact Mark Kingston or Jonathan Baker.
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