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The Licensing Awards 2024: The Winners

The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration.

The event opened with a special industry spoof of The Traitors, before Jakki Brown, md at Max Publishing (which owns and organises The Licensing Awards) officially welcomed everyone, saying: “There are 1,200 of us here, all to celebrate everything that is great about the licensing industry – the people, the products, the brands and the passion. We’re all in the entertainment business and so this event, the largest awards event for the licensing industry in the world, just has to reflect that. It should be fun and memorable – and hopefully tonight will be that and much more.”

The awards were more than ably hosted by the multi award nominated Suzi Ruffell, with the evening coming to an emotional close with Richard Hollis being honoured with this year’s Honorary Achievement.

The awards were once again backed by Brand Licensing Europe as headline sponsor and also supported by industry trade body, Licensing International.

WINNERS

The winners of The Licensing Awards 2024 are:

THE UK RISING STAR AWARD
Corinne Duckworth, commercial executive, Dreamtex

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Smyths Toys

 

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Primark

 

BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV

 

THE RADAR AWARD
Cardfactory

 

BEST OVERSEAS RETAILER
H&M

 

BEST LICENSED RETAIL MARKETING INITIATIVE
Barbie The Movie Campaign with Zara

 

BEST LICENSED PROMOTIONS CAMPAIGN
Cluedo Cooking Sauces Promotion with Premier Foods

 

BEST LICENSED LIVE EVENT
Stranger Things: The First Shadow Theatrical Production from Sonia Friedman Productions

BEST LICENSED TOYS OR GAMES RANGE
Traitors The Official Board Game from Vivid Goliath

 

BEST LICENSED HEALTH AND BEAUTY RANGE
SpongeBob SquarePants Bath and Body Collection from LUSH

 

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group

 

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Squishmallows Collection from H&M

 

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Barbie Movie Collection for Primark from Bioworld

 

BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Wednesday Dress-up Range from Rubies Masquerade

 

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Peter Rabbit Cross Stitch Magazine from Hachette Partworks

 

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Crayola Kraft Range from Hunter Price

 

BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Miffy x Cath Kidston Collection from Cath Kidston

 

BEST LICENSED FOOD OR DRINK RANGE
Elf Doughnut Collection from Krispy Kreme

 

THE INNOVATION AWARD
Real FX Disney Stitch Puppet from WOW! Stuff

 

BEST SUSTAINABLE LICENSED PRODUCT
Happy Place by Fearne Cotton AW23 Collection with Fabacus from Nobody’s Child

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Bluey

 

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
Squishmallows

 

BEST TEEN OR ADULT LICENSED PROPERTY
Barbie

 

BEST GAMING LICENSED PROPERTY
Minecraft

 

BEST FILM LICENSED PROPERTY
Barbie The Movie

 

BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles

 

BEST SPORTS LICENSED PROPERTY  
Manchester City Football Club

 

THE CLASSIC LICENSED PROPERTY AWARD
Hello Kitty

 

What Kids Love Award
Pokémon

 

Honorary Achievement Award
Richard Hollis

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