The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July).
Some 3,000 products were entered across the 12 awards categories, with the finalists being arrived at by retail buyers across the whole gamut of licensed and consumer products.
The judges included buyers from retailers such as Asda, Bargain Max, Calendar Club, Cardfactory, Character.com, DFS, Dobbies Garden Centre, Dunelm, Fat Face, Forbidden Planet, HMV, Homebase, Iceland, John Lewis, JoJo Maman Bébé, Lipsy, Longleat, LUSH, Marks and Spencer, Matalan, Moonpig, My 1st Years, New Look, Next, Paultons Park, Primark, Sainsbury’s, Selfridges, Studio, T.J Morris, Tesco, The Hut Group, The Very Group, The Works, TruffleShuffle, Vanilla Underground and WHSmith.
“The response from across the industry this year to the product categories was outstanding, with the quality of the entries underlining the innovation, passion and creativity of the licensing industry,” commented Ian Hyder, ceo at Max Publishing (which owns and organises The Licensing Awards). “The judges certainly had a difficult task, but the resulting shortlist is a reflection of the sheer brilliance of our industry and we cannot wait to celebrate with you all on Tuesday 10 September.”
The Product category finalists are:
BEST LICENSED TOYS OR GAMES RANGE
- The Adventures of Paddington Toy Range from Rainbow Designs
- Batwheels Toy Range from Mattel
- Bluey Toy Range from Moose Toys
- Care Bears Collection from MINISO
- Dobby the House Elf Brick Model from LEGO
- Harry Potter Squishmallows from Jazwares
- PAW Patrol Jungle Pups Range from Spin Master
- Peter Rabbit Games and Jigsaws from Orchard Toys
- Teenage Mutant Ninja Turtles Mutant Mayhem Toy Range from Character Options
- Toomies Bluey Bath Range from TOMY
- Traitors The Official Board Game from Vivid Goliath
- Wednesday Collection from Wow! Stuff
BEST LICENSED HEALTH AND BEAUTY RANGE
- The Adventures of Paddington Bubble Bath & Sandwich Duo from Kokomo Studio
- Care Bears Collection from Sheglam
- Fortnite Collection from Revolution Beauty
- The Gruffalo and Friends Toiletries Collection from Good Bubble
- Harry Potter Kids Health & Beauty Collection from Marks and Spencer
- Harry Potter Ladies Gifting Range from Boots
- Kellogg’s Shower Gel Collection from Bubble T Cosmetics
- The Nightmare Before Christmas Collection from Mad Beauty
- SpongeBob SquarePants Bath and Body Collection from LUSH
- Squishmallows Lip Balms and Bath Fizzers from Crackerjack
- Super Mario Collection from H&A
- The World of Peter Rabbit Collection from Toasted Crumpet
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
- Bluey Collection for Character.com from Blues Group
- The Gruffalo TU Baby AW23 Collection from Sainsbury’s
- LEGO DUPLO Collection from H&M
- Miffy Easter Moment for Next from Fashion UK
- Paddington Out and About Collection from Blade & Rose
- PAW Patrol Footwear and Accessories Summer 24 Collection from Brand
International Group - PAW Patrol Swimwear Range for Character.com from TDP Textiles
- Peppa Pig Collection from Mori
- Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group
- Peppa Pig Personalised Christmas Sweatshirts from Roy Lowe
- Peter Rabbit Babywear for George at ASDA from Blues Group
- The World of Peter Rabbit Collection from JoJo Maman Bébé
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
- Barbie Collection for Harrods from Erve
- Barbie Hair Accessories Collection from Hunter Price
- England FA Women’s Euros Range for George at Asda
- Harry Potter Kids Fashion Range from Joules
- Hot Wheels Collection from Zara
- Mickey & Friends Range for John Lewis from Cooneen
- Minecraft Ender Range for Primark from Fashion UK
- Mr. Men Little Miss Collection from Petit Bateau
- SmileyWorld Future Positive Collection from Small World Accessories
- Squishmallows Collection for Next from Aykroyds
- Squishmallows Collection from H&M
- Stitch Summer F+F Collection from Aykroyds
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
- Barbie & Ken Summer Range from Somerbond
- Barbie Movie Collection for Primark from Bioworld
- Beano Minnie the Minx Collection from Radley
- The Grinch Collection from Adidas
- Hello Kitty Collection for Primark from Brand Alliance
- Hello Kitty 50 Years Collection from The Cambridge Satchel Company
- Hot Wheels Collection from Sidemen Clothing
- NFL Collection for Boohoo from Poetic Brands
- Squid Games Collection from ASOS
- Transformers Footwear and Accessories Collection from Design Asylum
- Yellowstone Don’t Make Us Take You To The Train Station Range from Vanilla Underground
- Where’s Wally Collection from Eastpak
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
- Barbie Party and Balloons from Amscan
- Barbie The Movie Cowgirl Costume from Rubies Masquerade
- Bluey Collection for TU (Sainsbury’s) from Christy’s By Design
- Care Bears Adult Range from Rubies Masquerade
- Diary of a Wimpy Kid Costume from Amscan
- Elmer the Elephant Tabard from Christy’s By Design
- Minecraft Vanilla Partyware from Procos
- Peter Rabbit Classic Easter Range for Asda from Smiffys
- Princess Peach and Super Mario Bros. Range from Disguise
- Star Wars Young Jedi Adventures Dress-up Range from Rubies Masquerade
- The Very Hungry Caterpillar Butterfly Dress for George from Christy’s By Design
- Wednesday Dress-up Range from Rubies Masquerade
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
- Bluey Ladybird Books from Penguin Random House Children’s
- Dungeons and Dragons Adventurer Series from Hachette Partworks
- Horrible Histories Rotten Romans Tonie from Tonies
- LEGO Ideas from DK
- Minecraft Book Publishing from Farshore & Expanse, HarperCollins
- Mr. Men Little Miss Books from Farshore, HarperCollins
- Numberblocks Let’s Learn Numbers Wipe-Clean Activity Set from Sweet Cherry Publishing
- Peppa Pig Magazine from Story House Egmont
- Peter Rabbit Cross Stitch Magazine from Hachette Partworks
- Roald Dahl Sleep Stories from Calm
- Spidey and Friends Reward and Emotion Chart from IG Design Group
- The World of Eric Carle Ladybird Readers from Penguin Random House Children’s
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
- Bluey Greeting Card Range from Moonpig
- Crayola Kraft Range from Hunter Price
- Elmer the Elephant Greeting Cards from Tache Crafts
- Marvel Characters Breakout Collection from Pyramid International
- Me to You Crystal Art Card Kit from Craft Buddy
- Paddington Classic Arts & Craft Collection from Robert Frederick
- Peter Rabbit Greeting Card and Wrappings from Hallmark Cards
- Squishmallows Collection from Blueprint Collections
- Squishmallows Greeting Card, Calendar and Giftwrap Collection from Danilo Promotions
- Stitch Greeting Card Collection for Asda from UK Greetings
- Teenage Mutant Ninja Turtles: Mutant Mayhem Stationery Collection from BlueSky Designs
- The World of Peter Rabbit Collection from Toasted Crumpet
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
- The Beatles Collection from Half Moon Bay
- Bluey BCI Cotton Duvet Set for Next from Dreamtex
- Bridgerton Fabrics Collection from Liberty
- Chapter B Kids Club by Billie Faiers Debut Nursery Collection from Tesco
- Harry Potter Collection from Abysse Corp
- Hello Kitty 50 Year Collection from Primark
- Miffy x Cath Kidston Collection from Cath Kidston
- Moomin Needle Felting and Embroidery Kits from The Crafty Kit Company
- PAW Patrol Collection from Widdop and Co
- Peanuts Home & Gifting Range from House of Disaster
- Prestige Disney Bake with Mickey Collection from Meyer Group
- Wednesday Gifting Collection from Pyramid International
BEST LICENSED FOOD OR DRINK RANGE
- Barbiecue Sauce from Heinz
- Bridgerton Season 3 Collection from Biscuiteers
- CoComelon Snacking Range from Piccolo
- Elf Doughnut Collection from Krispy Kreme
- The Godfather Pasta Sauce from Heinz
- Hello Kitty Coffee Collection from Grind
- Mickey Mouse Baking and Food Gift Range from Kimm & Miller
- PAW Patrol Frozen Potato Shapes and Chicken Shapes from Iceland Foods
- Peppa Pig Cereals from Whatever Brands
- Squishmallows Marshmallows Bars from Lightbody Ventures
- The Tiger Who Came To Tea Tiger Loaf from Jacksons of Yorkshire
- Wallace and Gromit More Tea Gromit? Teabags from Bird Blend Tea Co
THE INNOVATION AWARD
- Avatar Loungefly Range from Funko
- Barbie Towel Pegs and Drinks Clips from Character World Brands
- Barbiecue Sauce from Heinz
- Crayola ImagiPals Surprise Balls Collection from Hunter Price
- Disney Home Collection from Sanderson
- Harry Potter Potions Advent Calendar from The Carat Shop
- Hasbro Game Night Family Pyjamas for Character.com from Fashion UK
- Lilo & Stitch Holdems from EXG Pro
- Pokémon Poké Ball and Mini Poké Ball from The Wand Company
- Real FX Disney Stitch Puppet from WOW! Stuff
- Space Invaders Watch Collection from Nubeo Watches
- Teenage Mutant Ninja Turtles Quarter Arcade from Rubber Road
BEST SUSTAINABLE LICENSED PRODUCT
- Barbie Bath and Body Collection from LUSH
- Grand Designs The Huxham Furniture Collection from The Branded Furniture Company
- Grateful Dead Football Range from Forest Green Rovers
- Happy Place by Fearne Cotton AW/23 Collection with Fabacus from Nobody’s Child
- Laura Ashley Vintage Apparel Collection from Joanie
- Natural History Museum Treasures SS24 Collection from Dunelm
- RSPB Needle Felt Picture Kit Collection from The Makerss
- Shaun the Sheep Laundry Collection from Little Beau Sheep
- Shaun the Sheep Plantable Children’s Book from Willsow
- SpongeBob SquarePants Bath and Body Collection from LUSH
The Licensing Awards 2024 takes place on Tuesday 10 September at Grosvenor House Hotel, London.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.
For sponsorship or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki Brown, Rob Willis or Samantha Loveday.
