This ad will be closed automatically in X seconds.

The Lagoon Group gets grown-up with Ladybird

Licensee is launching a new range of games based on Ladybird Books for Grown-Ups.

The Lagoon Group is launching a new collection of Ladybird Books for Grown-Ups games.

The range will be based on the best selling spoof books, which include the likes of The Husband, The Wife, Dating and The Hangover.

To date, Penguin has published 20 of the adult remakes of its ‘How it works’ books, which have sold more than two million copies in less than 12 months.

“We will be launching seven games at Spring Fair,” Lagoon’s md, Heather Watherston told Progressive Gifts & Home Worldwide, The Source’s sister title.

“People love the original Ladybird artwork, matched with Jason Hazeley and Joel Morris’ delightfully witty new text, and with titles such as The Mum, The Dad, The Student and The Grandparents.

“They make great gifts for everyone.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.