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“The key for us is ensuring we are forward thinking”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Hollie-Ann Robinson, marketing manager, Dennicci

“The continued uncertainty has been difficult for many during the past 12 months. The whole supply chain has been affected, from the mills with their ever rising yarn prices through to freight and haulage shortages driving up prices, we’ve worked harder than ever alongside our suppliers, to provide a service that we are proud of in these circumstances.

With the majority of our customers being grocers that have remained opened, we’ve managed to succeed through the pandemic and come out the other side with their support. The key for us as a group is ensuring we are forward thinking; the pandemic has changed how we have worked and we will continue to adapt as we return to some kind of normal.

We hope to continue the year on a positive note, building upon our ever-growing relationships with our key partners, licensors and retailers.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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