Kids, parents and family market intelligence specialist, The Insights Family has had a busy start to the New Year, moving into a larger Manchester city centre office and launching into its first ‘tier 2’ market.
The company’s new office is located on Balloon Street in Manchester, and while it will continue to be the global HQ, the office will very much become the company’s campus for innovation, product development and will house its expanding technology, research, data science and intelligence teams.
The Insights Family provides market intelligence across five continents and 21 countries, and currently surveys more than 700,000 family members every year. Since its launch in 2017 it has surveyed more than 2,300,000 family members.
While it currently focuses on larger countries which are predominately in the G20, the company has had significant demand to launch into other markets. After much development, it has confirmed that it will be launching its Kids Insights and Parents Insights services into the Republic of Ireland from this month (January).
Kids Insights Ireland and Parents Insights Ireland will become the companies first ‘tier 2’ products, which will provide clients with the most comprehensive and dynamic market intelligence on Irish kids, parents and families attitudes, behaviour and consumption. Though unlike its existing ‘tier 1’ product solutions, ‘tier 2’ products will provide clients with regular market intelligence which will update on a monthly basis, rather than in real-time.
“We have had significant demand to launch our services into smaller countries outside the G20, but for several reasons our ‘tier 1’ methodology is not feasible in those markets,” commented Nick Richardson, founder of The Insights Family. “However, our team have been developing, testing, and have ultimately created a compelling solution which will provide the depth and breadth of intelligence we offer across all ‘tier 1’ markets, but on a regular monthly basis rather than real-time – with Ireland chosen due to high customer demand. Further tier 2 markets are currently going through feasibility and will be prioritised by client demand.”
On the launch in Ireland, Nick continued: “2023 has been a fantastic year for the company as we have focused on instilling best practise across the business. The move to our new office represents a significant step change in our aspirations and lays down the foundations for future success and is the first in a series of exciting and hugely positive announcements that we will be making.”
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