This ad will be closed automatically in X seconds.

The Hut Group launches new Swizzels collection

The Hut Group has launched a new collection with Swizzels Matlow, following a deal brokered by Blonde Sheep Licensing.

The agreement covers multiple products including apparel, homewares and gift among others, with ranges on www.IWOOT.com, Zavvi and Very Neko sites.

Swizzels’ brands include Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

“It’s great to see the range of on demand products available through various websites,” commented Natasha Dyson, md at Blonde Sheep Licensing. “The Hut Group are recognised for selling the biggest on trend brands, so we’re thrilled to be part of their portfolio which offers the opportunity to get Swizzels products directly into the hands of fans, both old and new.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.