Fundamentally Children teams with US testing partner to take scheme Stateside.
US toy companies can now benefit from involvement with the Good Toy Guide as the UK-based initiative launches Stateside.
Newly appointed business development manager in the territory – Emily De Sousa – is introducing the programme to new brands and companies.
Illinois based Teach Team has been appointed to carry out the evaluation of toys, apps and children’s products in the US for the Good Toy Guide. The company is carrying out the same stringent accreditation methods and criteria as applied in the UK, bringing the expert, independent reviews to US parents and families.
Each of the UK Good Toy Guide’s existing products, which are available to buy in the US, has automatically been entered into the US guide.
As part of the US launch and as an ongoing partnership, Fundamentally Children is also working with the American Specialty Toy Retailing Association (ASTRA) in several ways, to support its members including offering all finalists of Best New Toy Awards a free product evaluation for the Good Toy Guide.
“Expanding the Good Toy Guide into new territories is the logical next step for us,” said Dr Amanda Gummer, founder and ceo of the Good Toy Guide. “The brand is well established, trusted and respected by consumers and the industry alike in the UK, and is ready to bring its many benefits to US companies and families, too.”
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