The Bright Agency launches film and TV division, headed by Courtney Arumugam.
2019 is shaping up to be another exciting year for The Bright Agency with the recent launch of its in-house Film and TV division.
Heading up the new venture is senior creative executive Courtney Arumugam, who will work alongside Bright’s board member Richard Scrivener, and who comes to the role having previously worked at Mattel Creations. The idea is to work with broadcasters on projects ranging from one-off seasonal specials to episodic series, inspired by titles from Bright’s library of bestselling authors and illustrators.
“Bright’s collection of books is incredible, I’m so lucky to be able to work with them,” Courtney commented. “The strength of their portfolio is such that they needed a dedicated person to build links between the books and the broadcasters and get them translated onto the big and small screen.
“Since launching the division my first major job has been to go through our physical library of works to see what characters and worlds could live elsewhere off the page. The screen licensing opportunities we could be branching into are huge.
“And such is the current demand for quality content in this field that the sky really is the limit for Bright – with everything from popular character led pieces to beautiful hand-drawn illustrations.
“Plus we’re also thinking about associated licensed product tie-ins but in a way that’s very high quality and maintains the integrity of the works.”
Courtney says she is already in the process of signing Bright’s Film and TV Division’s first deals.
“I’ve been particularly focused on David Litchfield’s beautiful book, The Bear and the Piano, the second in the series, The Bear, the Piano, the Dog and the Fiddle, and a third book that’s in the pipeline. These could easily make a great package and a wonderful seasonal standalone special for television, in the same vein as The Snowman.”
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