New brand campaign will feature the well-known Enid Blyton characters.
Great Western Railway is launching a new brand campaign aiming to reignite people’s love of rail travel, starring The Famous Five.
The animated campaign, created by adam&eveDDB, features Enid Blyton’s quintessentially British quintet embarking on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog.
The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the scenery of the South West.
The characters have been re-imagined and brought to life by animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.
The integrated campaign is supported by cinema, OOH, print, radio, social and digital media and launches on September 23.
Karen Lawler, senior licensing manager at Hachette Children’s Group, commented: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories.
“A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.”
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