This ad will be closed automatically in X seconds.

The FA launches new Disney-inspired campaign

Shooting Stars initiative is inspired by Disney storytelling to get girls physically active.

The FA has launched a new initiative inspired by Disney storytelling.

In collaboration with the Youth Sport Trust and the National Literacy Trust, Shooting Stars has launched in 1,200 primary schools across England with the aim to inspire girls to get active and learn the fundamentals of football.

The initiative takes the form of two programmes. Firstly, using storytelling from Incredibles 2 and Aladdin, the programme will aim to capture Key Stage 1 girls’ imaginations while developing their fundamental movement and speaking and listening skills.

The sessions aim to be the start of a child’s journey into sport, and also allow girls the opportunity to achieve the learning objectives which are based in the national curriculum for Key Stage 1 English and PE.

Secondly, sessions aimed at Key Stage 2 girls will use the storytelling inspiration of the Disney XD TV series, Guardians of the Galaxy, to advance their sporting journey into a girls only after school club. Here, they will learn basic footballing skills while engaging in imaginative play.

Physical and online training resources have been created for the 1,200 schools taking part in the programme.

The initiative also plans to regularly launch new programmes using different Disney characters and storytelling.

“Disney is committed to supporting the future generation to lead healthier lifestyles and we are in a unique position to inspire families and children to be more active through our characters and the stories they tell,” said Marianthi O’Dwyer, head of Healthy Living at Disney.

“So we’re very proud that through our partnership with the FA and the Shooting Stars programme, our storytelling from Incredibles 2, Aladdin and Guardians of the Galaxy is acting as a force for good to encourage girls to get active, build their confidence and participate in playing football.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.