This ad will be closed automatically in X seconds.

The FA launches new Disney-inspired campaign

Shooting Stars initiative is inspired by Disney storytelling to get girls physically active.

The FA has launched a new initiative inspired by Disney storytelling.

In collaboration with the Youth Sport Trust and the National Literacy Trust, Shooting Stars has launched in 1,200 primary schools across England with the aim to inspire girls to get active and learn the fundamentals of football.

The initiative takes the form of two programmes. Firstly, using storytelling from Incredibles 2 and Aladdin, the programme will aim to capture Key Stage 1 girls’ imaginations while developing their fundamental movement and speaking and listening skills.

The sessions aim to be the start of a child’s journey into sport, and also allow girls the opportunity to achieve the learning objectives which are based in the national curriculum for Key Stage 1 English and PE.

Secondly, sessions aimed at Key Stage 2 girls will use the storytelling inspiration of the Disney XD TV series, Guardians of the Galaxy, to advance their sporting journey into a girls only after school club. Here, they will learn basic footballing skills while engaging in imaginative play.

Physical and online training resources have been created for the 1,200 schools taking part in the programme.

The initiative also plans to regularly launch new programmes using different Disney characters and storytelling.

“Disney is committed to supporting the future generation to lead healthier lifestyles and we are in a unique position to inspire families and children to be more active through our characters and the stories they tell,” said Marianthi O’Dwyer, head of Healthy Living at Disney.

“So we’re very proud that through our partnership with the FA and the Shooting Stars programme, our storytelling from Incredibles 2, Aladdin and Guardians of the Galaxy is acting as a force for good to encourage girls to get active, build their confidence and participate in playing football.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.