Digital sport personalities to launch six-piece grooming range exclusively for retailer.
Digital sport personalities The F2 are set to debut in Boots this Christmas with a six-piece grooming range.
Made up of Billy Wingrove and Jeremy Lynch, The F2 blend technical difficulty with stunning synchronisation, humour and unrivalled access to some of the true icons of the sport to create truly engaging and entertaining content.
The F2 already boasts over 8.5 million YouTube subscribers, five million Instagram fans, four books, a clothing line and the F2 Football Ckub and sport talent agency.
The exclusive partnership with Boots – via SLG – will consist of various grooming essentials coupled with core gifting items such as beanies, bags and stationery.
The deal was secured by TSBA Group.
Billy and Jeremy commented: “Putting this range together has been a great experience – and we can’t wait to see the fans reaction. It’s been great working to bring this product to life and to Boots stores across the UK.”
Oliver Stanton, licensing and brand partnerships manager at TSBA Group, added: “We are very pleased to be debuting The F2 into the market with such fantastic partners SLG and Boots.
“Their enthusiasm and commitment to the brand from day one has been unwavering, and the range perfectly captures the energy of the F2.”
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