Ready Steady Dough line from Addo Play available exclusively from toy retailer.
The first range to licence the Nick Jr brand is launching in The Entertainer this week.
Nick Jr Ready Steady Dough from Addo Play will be available exclusively from the toy retailer.
The range includes 4 Jumbo Pots, Pizza Play-set, Squeezy Shape Station, Lots of Pots, Supreme Ice Cream, Wacky Hair Dough, Cupcake Carousel (pictured) and Swirly Whirly Sweets.
“This range is the first to licence Nick Jr. and beautifully illustrates the playful, engaging and fun nature of the brand,” said Marianne James, vp consumer products UK & Ireland/European retail sales and marketing at Nick Jr.
“The Entertainer and Addo Play have done a fantastic job in translating the core values and key creative of Nick Jr. into a product line that preschoolers will love.”
Rebecca Naish, head of marketing and licensing at The Entertainer, added: “This new range from Addo Play in partnership with Nick Jr., is fantastic. It’s the epitome of quality, value and fun and we’re very proud to be able to offer it exclusively to our customers.”
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