PAW Patrol, Spider-man, My Little Pony all star in £1 million advertising drive by toy retailer.
Toy retailer The Entertainer has kicked off its biggest ever Christmas TV campaign – with a number of licensed toys featuring in the creative.
The Tale of the Magical Penny features the voice of Brian Blessed OBE and has been created by bigdog.
The aim was to promote the chain’s Mix & Match Penny Sale, which offers customers who make a full price purchase to then buy a second product for just a penny from a selection of toys.
The Tale of the Magical Penny creative centres around a pop-up book with stop-frame animation and shows a family visiting the store. Inside magical pennies ‘bring excitement and joy, spectacularly turning into amazing toys’ to illustrate the Mix & Match Penny Sale.
Licensed toy lines featured in the £1 million advertising campaign include PAW Patrol, Spider-Man and My Little Pony.
The 30-second and 10-second spots will air across a number of daytime and evening shows including Loose Women, Coronation Street, The X Factor, The Jonathan Ross Show and I’m A Celebrity. The spots will run up until Christmas Eve in the UK.
In addition, the campaign also sees The Entertainer venture into cinema advertising, with the ad screening for four weeks across movies which target a family audience, including Trolls.
Phil Geary, marketing and e-Commerce director at The Entertainer, commented: “Christmas represents a fantastic opportunity for us to make a real impact in this competitive trading period.
“We wanted to create a memorable commercial which resonates with all the family and promotes our unique Mix & Match Penny Sale across multiple channels to drive footfall both in-store and online.”
You can view the 30-second ad below:
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