emoji has partnered with Burger King in France for an exclusive summer promotion.
The initiative will see a giveaway sticker book promotion at participating restaurants (while supplies last). There are eight sticker books included with themes including Wildlife and Nature, Travel and Adventure, Food and Drink, Pets and Animals, Monsters and Fantasy, Sports and Leisure, Music and Games.
In addition, children will also be able to choose the Mini King Fusion emoji in the kids meal, plus get one of four candy favourite emoji brand designs for their soft serve: unicorn, rabbit, face with sunglasses and face with heart eyes.
The campaign – which runs until 29 August – will be promoted across social media. Select locations will also feature in-store POP materials such as hangers, placements, paper crowns, table decals and stickers for an emoji brand icon hunt. When children find the sticker in the store, they can claim 25cl drinks, King Bio fruits (melon), King ice cream cornet or Cola candies for free in exchange.
“We are honoured to run this nationwide promotion with Burger King, which has been our partner for many years and we are thrilled to work with them again,” commented Marco Huesges, ceo and founder of The emoji Company.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
