Health and wellness company, Alcove Brands has teamed up with emoji for a new range of vitamins and supplements.
The deal was brokered by Retail Monster, the emoji company’s US licensing agent.
The new Hearty wellness collection includes a variety of expressive emoji brand-shaped vitamins and speciality supplements, crafted for the mind and body.
The line will be available from 1 August and includes all natural sleep aids (Snore-More); focus boosting vitamins and minerals for mood support (Pick-Me-Up); an all-natural, patented product to support brain function (Mind-Full); and a premium booster created to naturally enhance immune function (Anti-Baddies).
“Alcove Brands leadership has proven time and again to understand consumer health and wellness needs, and in bringing their debut emoji branded products to market, has partnered with gold-standard manufacturers in the nutraceutical, pharmaceutical and animal health and nutrition industry,” commented Marco Hüsges, ceo and founder at The emoji company. “We are thrilled to team up to bring the emoji brand DNA to life with a range of products to add a little fun to the wellness aisle and the everyday lives of consumers.”
Sol Samet, ceo at Alcove Brands, continued: “We are honoured to partner with such an iconic brand. Combined with our expertise in the healthcare industry, we are excited to provide consumers with a fresh new perspective on wellness and nutrition.”
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