The Dove Self-Esteem Project is extending its programme to a younger audience, in partnership with Moonbug’s preschool brand, Blippi.
Dove believes that starting education at a younger age (4+) will help to minimise self-esteem and body confidence issues, now and in the future.
In Dove’s latest research study, The Real State of Beauty: A Global Report, Dove surveyed kids aged 10-17 across 20 countries and found body confidence in kids is being impacted when it comes to their experiences at school, with more than three in five girls (63%) saying they have not felt confident at school because they don’t feel good about the way they look.
The Dove Self-Esteem programme in partnership with Blippi will provide inclusive, upbeat content for kids to protect body confidence in kids as early as four years old and help empower caregivers to have conversations around the complex topic.
“Since 2004 Dove has been committed to building body confidence and self-esteem for the next generation of young people,” commented Marcela Melero, chief growth officer at Dove. “Now, with children as young as four starting to become aware of their appearance and how they feel about their body, we knew we needed to urgently intervene and extend our programme to a younger audience to support a healthy and positive outlook on body image and protect the younger generation from experiencing low body confidence. We want a future where young people feel empowered to confidently challenge beauty standards, advocate for themselves, and feel connected to and celebrate their bodies.”
Dan’l Hewitt, vp brand partnerships at Moonbug Entertainment, continued: “Partnering with Dove was a dream come true and we are proud to help support Dove. As children become aware of their appearance at an increasingly young age, it’s vital that we continue to offer positive, empowering messages that build self-confidence and a healthy body image. Together with Dove, we’re excited to create a world where kids feel empowered, confident, and ready to embrace who they are.”
The Dove Self-Esteem Project and Blippi, in collaboration with body image experts at the Centre for Appearance Research, have developed engaging content proven to protect body appreciation in kids as young as four years old. It will see the launch of the first ever body confidence Blippi movie for kids on Amazon and Netflix, with additional episodes and exclusive music videos on Blippi’s YouTube channel.
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