Marks & Spencer has joined forces with The Doodle Boy, Joe Whale for a new kidswear edit with profits going to mental health charity, YoungMinds.
The 13-piece collection features Doodle Boy’s signature doodles across a selection of daywear pieces. Aimed at 6-16s, the range includes varsity style bomber jackets, relaxed cotton t-shirts and more everyday wear, launching from 25 July, reported The Industry.Fashion.
Profits from the collection will go to YoungMinds, the mental health charity for young people and M&S’ charity partner.
“We are delighted to be collaborating with the incredible Joe Whale aka The Doodle Boy on this new and exciting collection,” commented Alexandra Dimitriu, director of kidswear at M&S. “Joe’s doodles resonate with so many children across the UK, as his positive self-expression in the form of cartoons and playful characters help and inspire in a multitude of ways. Alongside this, we are incredibly pleased that all profits from the collection will be going to YoungMinds to help continue their support of young people’s mental health.”
Joe Whale aka The Doodle Boy, continued: “I’m really excited to be working with Marks and Spencer and YoungMinds on a clothing collection. It’s so cool to see kids wearing pieces with my doodles, it almost brings my characters to life. Doodling really helps me to relax, and I hope that my artwork inspires others to get creative and have fun with their own doodles.”
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