Bulldog Licensing continuing to grow CP programme for C4 game show hit.
A new board game inspired by The Crystal Maze has been launched by Rascals, as Bulldog Licensing continues to build the licensing programme.
The game sees players faced by a labyrinth of perplexing puzzles and tricky challenges, with the need to collect crystals to build the time needed to scramble for gold tokens in the game’s Crystal Dome finale.
Rascals has also developed a free mobile app to accompany the game, which features authentic music and sound effects from the show and can be used as a timer during challenges.
“Rascals have done a brilliant job with this game,” commented Rob Corney, md of Bulldog Licensing. “It perfectly captures the zany rush of the game show itself and is certain to be a big hit at retail, particularly in the run up to Christmas.”
The Rascals game is the latest addition to the growing licensing programme for the Channel 4 hit.
Other partners include Imagine8 for FSDUs featuring a range of Crystal Maze-branded products, an official quiz book from Headline Publishing and Poetic Brands for apparel, nightwear and underwear.
In addition, recent ads for PayPal and Specsavers have both featured the brand, while the Co-op has been using the theme song.
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