This ad will be closed automatically in X seconds.

The countdown to The Light Fund 5-3-1 Challenge is officially on

It’s all systems go for the next major challenge in aid of industry charity, The Light Fund, with the official starting gun sounding for the 5-3-1 Challenge, with the first people signed up and the first sponsor on board.

The fundraiser – taking place between 24-28 September 2025 – is a unique journey that offers the choice of scaling the heights of the UK & Ireland 5 Peaks Challenge, or the UK 3 Peaks Challenge, or the singular glory of the Snowdon 1 Peak Challenge.

A healthy number of execs from across the licensing industry have already pledged to take part in the challenge – but there are still places available for even more to get on board.

Full details on the challenge – including pricing and payment options – can be found by clicking here.

The challenge will be attempted with a well established and family run business, Adventurous Ewe.

In addition, the first sponsor has been confirmed, with Brand Licensing Europe pledging its support.

“BLE is honoured to be sponsoring the 5-3-1 Peaks Challenge and continuing our support of The Light Fund,” commented Anna Clarke, svp, Global Licensing Group, Informa Markets. “This is one of the most exciting challenges that we can remember as everyone can get involved, and we really hope to see record numbers of industry friends and partners signing up to participate. The Light Fund raises a phenomenal amount of money for many charities in the UK and around the world and we couldn’t be prouder to associate with their work and their impact. We’ll see you all at the top of those peaks!”

Specialist industry PR agency, Kilogrammedia is on board as the official PR agency to help spread word of the challenge far and wide, while social media strategist, Nicola Webster will be bringing the fundraiser to life on platforms including Instagram and LinkedIn.

Jonathan Baker, cco at Fabacus and part of the 5-3-1 organising committee, continued: “Do you like a challenge? Inspired by those that do great things for charity? Got a love for the great outdoors? The 5-3-1 challenge promises to be an amazing experience designed for people of all abilities and we’re looking to smash the record of the amount of people taking part in a Light Fund charity raiser.

“There really is something for everybody and if hill walking’s not your thing, then there are plenty of sponsorship opportunities available to be involved with. We’re looking to finalise numbers, so please do get in touch.”

For more information or to book your space, contact Mark Kingston or Jonathan Baker.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
DisneyMarcJacobs500x500
 
Disney has unveiled a new collaboration with designer fashion brand, Marc Jacobs for a fresh spring/summer collection....
PrimarkHome500x500
 
Primark's first ever standalone homewares store will open on Thursday 6 March....
AvatarStudios500x500
 
Nickelodeon is continuing to develop the Avatar franchise, revealing a new animated series call Avatar: Seven Havens, alongside 20th anniversary celebrations for The Last Airbender....
BarbieBlackFashionCouncil500x500
 
Mattel's Barbie is celebrating Black History Month in the US and multiple generations of Black female designers, past, present and future - from the designer behind the first-ever Black Barbie doll to emerging designers making a name for themselves....
Fortuneemoji500x500
 
The collaboration was negotiated by Medialink, the agent for emoji in mainland China....
GOTY25logo500x500
 
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.