Two-day in-person show will take place on 27-28 July at London’s Business Design Centre, reuniting the greeting cards community.
This month will see PG Live 2021 open its doors on the two-day show (July 27-28) which is all set to be a glorious reunion of the greeting card community, with new launches galore featuring in the just published Show Preview and on the multifarious exhibitors’ postcards that are making their way to retailers right now.
“PG Live will bring ‘a little sunshine’ back into our lives with the first London show since the pandemic began – I can’t believe is going to happen [this month] and we’re SO excited on SO many levels!” exclaimed Wendy Jones-Blackett, co-owner of the eponymous greeting card publisher, one of the many leading names who will be exhibiting at the show, which takes place at London’s Business Design Centre. “Meeting up and seeing people is going to be completely marvellous.”
Steve Baker, sales and marketing director of Pigment is another PG Live exhibitor who is “excited at the prospect of seeing real people at PG Live… Zoom has definitely lost its appeal for us! It will be great to catch up with all our lovely customers face to face and share all the new product that our studio has been working on. PG Live is definitely our favourite show, we are so pleased that it is going ahead this year and look forward to seeing everyone there.”
Whetting the appetites of retailers as to just some of the treats that lie in store for them at PG Live, the official Show Preview publication has now landed and has made its way out to all those who have registered to attend.
The colourful booklet provides a sneak peek into just a taster of the fabulous new launches that publishers large and small have in store for visitors as well as details of all the extra touches that sets PG Live apart… from the free lunch and all-day refreshments to the opening night drinks party and show only offers.
“It’s in the diary!” confirmed Sarah Moughtin, card buyer for John Lewis & Partners and Waitrose. “I am really looking forward to PG Live – it feels long overdue to see and speak to all our publishers old and new. It will be a key moment for us to start thinking about planning for 2022. I just can’t wait to see all the new designs.”
“After over a year of no trade shows, PG Live 2021 is all set to be a very special reunion of the greeting card community – where business will meet pleasure and no mistake,” commented Warren Lomax, co-show director of PG Live. “This will be the 12th PG Live, but it should have been our 13th, so it will be a double celebration of everything great about our industry – wonderful products, a great bunch of people and a true sense of camaraderie.”
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