Tiny Clanger and Soup Dragon hats now adorning smoothie bottles as part of campaign.
Coolabi has teamed up with Innocent for the second year running, taking part in its Big Knit campaign in aid of Age UK.
Hand-knitted Tiny Clanger and Soup Dragon hats can now be found on the top of Innocent smoothie bottles in stores as part of the initiative.
The bespoke patterns were created by Deramores, with knitting fans then called upon to create the hats and send them to Innocent from September to December last year.
The big knitters’ handiwork is hitting shelves from this month, with 25p from each hatted bottle sold donated to Age UK.
It is the second year that Coolabi has been involved with the Big Knit campaign, which has seen people of the UK knit five million little woolly hats for smoothie bottles.
The campaign has raised £1.7 million to date and helped to raise awareness of the work done by Age UK.
Anya Hollis, head of marketing at Coolabi told The Source: “The Clangers are knitted creatures and Granny Clanger is a keen knitter in the show, so Innocent’s Big Knit campaign is a perfect partnership.
“The Tiny Clanger and Soup Dragon hats look fantastic on top of the Innocent smoothie bottles, so we are looking forward to seeing them in stores nationwide and contributing to raising money for Age UK.”
