Deal with direct bookseller secured by Roald Dahl Literary Estate and DRi Licensing.
Leading direct bookseller, The Book People, is to launch an exclusive new Roald Dahl gift collection this week.
The range – primarily aimed at five to ten year olds – features the classic The BFG and Charlie and the Chocolate Factory stories along with Quentin Blake’s illustrations.
It includes melamine breakfast sets, a giant mug, paint your own mug set, pencil sets and a three-pack travel case set.
Stephanie Griggs, licensing and design manager at the Roald Dahl Literary Estate, said: “As a key Roald Dahl retail partner, it’s been great to work with The Book People on this new gifting range; just in time for Christmas – and at the end of a truly fantastic centenary year for the brand.”
Alicia Davenport, licensing director at DRi Licensing, added: “Alongside the much anticipated global release of Steven Spielberg’s The BFG, numerous spectacular events, partnerships and exhibitions, we have seen an enormous amount of new products launched across multiple categories this year.
“The momentum from this amazing year is set to continue and we already have many new exciting lines ready to go in 2017.”
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