This ad will be closed automatically in X seconds.

The B&LLAs 2020: Brand Ambassador of the Year

Founder and md of The Point.1888, Will Stewart is honoured with special accolade.

With his contribution very much shaping brand licensing today and beyond, Will Stewart, founder and md of The Point.1888, was named Brand Ambassador of the Year at last night’s virtual Brand & Lifestyle Licensing Awards.

Over the course of last 20 years Will has championed many brands, from stalwart FMCG household names to zeitgeist designers.

Having graduated with a marketing degree he entered the workplace feasting on a smorgasbord of brands, the pick n mix of retail in the Kingfisher group, in roles which spanned health and beauty, homewares and confectionery. This served to provide a solid bedrock for his next move to John Lewis, in buying and strategy roles which resulted in a deep delve into all manner of product areas, not least engineering a deal between wallpaper design brand Harlequin and towel manufacturer Christys, without even realising he’d brokered his first licensing deal.

A move to leading brand licensing agency TLC (now CAA-GBG) followed, before, in 2014, Will left behind the safety net of the corporate world to form his own business – The Point.1888. And the rest, as they say, is history.

In a specially recorded video – taken after Will was surprised with the news a couple of days ahead of the virtual event, he commented: “Wow… so this is really special. Thank you very very much to Ian and Jakki – you guys are phenomenal for everything you do for us and for our industry, keeping us all together in these difficult times.

“I would love to be celebrating with my team and all of you, but as you can see, there is literally nobody else here. I am really honoured and humbled and really proud to win this award.

“I started a company five years ago built on purpose and I was wanting to drive positive change in the industry. And make an impact in an industry that really cared – and this industry is special, it does really care… so, to win an ambassador award within licensing is a phenomenal achievement and a validation on everything I wanted to do.”

Will continued: “I’m extremely proud to be part of this industry and I’m really looking forward to continuing on and continuing to work with you all.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.