This ad will be closed automatically in X seconds.

The B&LLAs 2017: The Property winners

RHS, Smiley Company, Stanley Black & Decker, Britvic and Jamie Oliver Licensing all honoured.

The Property categories at the Brand & Lifestyle Licensing Awards were hotly contested, with some high profile heritage, lifestyle, food and beverage, talent and fashion brands nominated.

First was Best Licensed Heritage or Institution Brand 2017 (sponsored by Brand Licensing Europe), with the RHS being crowned. The RHS was praised for its blossoming licensing programme over the past year, with it now having over 50 licensees.

Best Licensed Lifestyle Brand 2017 (sponsored by PowerStation Studios) was won by Smiley Company, in recognition of the licensing activity that goes right across the spectrum – from prestigious collaborations with leading designers to product ranges with a host of high street retailers.

Best Licensed Non-Food Brand 2017 (sponsored by LicensingSource.net) was awarded to Stanley Black & Decker. The last year has seen the licensing programme for this respected brand extend deeper and wider from its core to also embrace many new licensees in affiliated areas.

Paul Comben, Stanley licensing manager, said: “We’ve been under the radar, but the programme is really growing and we’re very pleased to win this award.”

Best Licensed Food or Beverage Brand 2017 (sponsored by Corsair Lifestyle) was won by Britvic.

Ian Downes, md of Start Licensing, collected the award on behalf of Britvic. Ian has driven a strong licensing programme for many key Britvic brands, notably J20, Tango, Fruit Shoot in many cases bringing new licensees into the fold.

Ian commented: “I’m so pleased to collect this award on behalf of Britvic. The programme really has been a collaborative effort and I really would like to praise all the licensees who have put all the work in.”

The final award of the category was Best Licensed Fashion or Talent Brand 2017 (sponsored by Autumn Fair & Spring Fair). Jamie Oliver Licensing emerged victorious, with his driving of better food values being praised as it resonates strongly with the consumer and is reflected in an impressive licensing profile.

Kerri Palmer from Jamie Oliver Licensing said: “I’m super excited and really pleased. This is really important. Jamie holds us to such high standards and we try to incorporate Jamie’s philosophy into everything we do.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.