Save the Children, VisitLondon.com, The Roald Dahl Literary Estate and eOne team for initiative.
A new public art trail to celebrate the release of The BFG will debut across the streets of London and key locations around the UK from July.
Save the Children, VisitLondon.com, The Roald Dahl Literary Estate and eOne are teaming up for the initiative.
The unique art installation will showcase the childhood dreams and aspirations of a host of well-known personalities in giant six foot jars.
Their dreams will be reflected in a series of sculptures created by artists, which will sit within each jar for the public to see.
Names confirmed so far include the film’s director, Steven Spielberg and Mark Rylance who plays the eponymous giant; Sophie Dahl, granddaughter of Roald Dahl; illustrator Quentin Blake; Great British Bake off winner Nadiya Hussain; Game of Thrones’ Maisie Williams; Arsenal FC; and Paralympian David Weir.
The jars will be placed in several ‘gloriumptious’ locations around the UK, as well as near a host of key London landmarks such as Trafalgar Square, St Paul’s, The Tower of London, Leicester Square, The Emirates Stadium and the Buckinghamshire home of Roald Dahl, Great Missenden.
The trail will run from July 8 to August 31, and will be looking to raise money for Save the Children, as well as Roald Dahl’s Marvellous Children’s Charity UK-wide specialist nursing programme. All the jars will be auctioned after the trail closes.
Julie Chappell, chief digital officer at Visitlondon.com, the official city guide said: “The trail will be a wonderful and inspirational addition to the streets of the capital this summer, giving families, Londoners and visitors of all ages the chance to recapture the magic of Roald Dahl’s beloved classic as they explore the city.”
Tanya Steele, ceo of Save of the Children, added: “We’re thrilled to be a beneficiary of The BFG Dream Jar Trail because, through the money raised, we’ll be able to make sure that more children get the opportunity to fulfil their potential no matter how big their dreams are. Together, we can rewrite the story for children everywhere.”
The BFG will be released across the UK on July 22.
