Thalia unveils new Frida Kahlo collaboration

Art Ask Agency is continuing to grow the licensing programme for Frida Kahlo, confirming a new collaboration with Thalia Bücher GmbH for a range of home, gift and stationery items.

The German cultural retailer and book store will stock products including stationery, décor pillows, socks, scarves, scented candles, trays, plates, blankets and hand fans across its physical and online store network.

Products will launch from January 2022.

“We are looking forward to our Frida Kahlo collection in Q1 2022 and all our stores are already really excited about launching it,” commented Robert Schadow, head of creative design (non-book) at Thalia.

Aleksa-Carina Putinas-Neugebauer, Thalia team lead creative design (non-book), added: “The Frida Kahlo collection is one which perfectly suits us as a book retailer. Besides books about the artist Frida Kahlo, we can now offer our customers a whole collection that translates the positive spirit of Frida.”

Maria Strid, owner of Art Ask Agency, continued: “Frida Kahlo had German roots and it is great to see this amazing range on its way to the large number of German Frida fans.”

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