American bar and grill, TGI Fridays has expanded its exclusive strategic partnership with Iceland, launching a new range of products in time for the summer.
Created solely with the BBQ season in mind, the new range includes a variety of main dishes, sides and sweet treats.
Beanstalk – TGI Fridays’ brand extension agency – brokered the partnership with Iceland.
The range will include nine new products, inspired by dishes from the restaurant menu such as TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie.
“TGI Fridays and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ inspired products,” commented Louise French, svp business development and operations at Beanstalk. “Through their mouth-watering licensed range, TGI Fridays continues to offer consumers even more ways to experience the world-famous American bar and grill.”
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