This ad will be closed automatically in X seconds.

TF1 Licences takes flight with Super Wings

Agency now representing the Alpha Group brand for all licensing rights in France.

Tf1 Licences has further strengthened its relationship with Alpha Group and Super Wings, with the agency now representing the preschool property for all licensing rights in France.

The company had already been working with Alpha Group on promotional rights for the past year.

The third season of Super Wings is currently airing on TFOU in France and has 25.5% audience share among 4-10 year olds.

“The TF1 Licences teams are very happy with the relationship of trust established with Alpha and marked today by the management of Super Wings’ promotional rights and products,” said Marina Narishkin, director of TF1 Licences. “It is an iconic brand for very young children that enriches our youth offer. We will be committed to developing the brand’s image and notoriety in France with event product releases.”

Antoine Erligmann, vp international at Alpha Group, Media, TV and Consumer Products, added: “We are convinced that TF1 Licences, through its position as market leader, its expertise and its ability to enhance the value of the brands it represents, will enable us to accelerate the development of the brand in France.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.