Retailer to roll out product across multiple categories for Netflix show in August.
Tesco is to exclusively launch consumer products in the UK for Netflix hit Beat Bugs from August.
The retailer will roll out merchandise across multiple categories in the UK, while Target will be launching the line in US stores from July to coincide with back to school.
The Netflix original series aims to introduce a new generation to the songs of The Beatles.
Created by Grace: a storytelling company, it features five child-like bugs with each episode including a song made famous by the band, some sung by special celebrity guests who double as one of the Beat Bugs friends.
Stars to have appeared include Rod Stewart, Eddie Vedder, Jennifer Hudson and P!nk among others.
The merchandise line will look to embody the musicality, humour and ‘heart’ of the show, across categories including toys, publishing, consumer electronics, apparel and accessories.
“It is significant to launch this comprehensive of a consumer products range for an original Netflix property with such meaningful retail partners as Target and Tesco; a testament to how special the Beat Bugs show is,” said Geoff Rosenhain, ceo of Centa IP, the company in charge of licensing the property.
“We are thrilled to bring such an amazing franchise to the marketplace for a property that has resonated so strongly with kids, parents and grandparents who love The Beatles’ music and sweetness of the show.”
Show creator Josh Wakely added: “My team and I are proud to be working with Target and Tesco to release this exclusive collection of merchandise that captures the spirit and imagination of Beat Bugs.
“We’re excited to take it into the homes and hands of the children who have fallen in love with this iconic music and connected with the stories and characters in our show.”
As well as Netflix, Beat Bugs also airs on the Seven Network in Australia.
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