Pimm’s POPs available exclusively in almost 700 Tesco stores across the UK.
It’s Pimm’s o’clock in the Tesco freezer aisle, with the grocer teaming with POPs to create new Pimm’s ice lollies.
Pimm’s POPs will be exclusively available at nearly 700 Tesco stores across the UK.
The grocer hopes the move will please the UK’s growing army of adult ice lolly fans – in the last year demand has grown by 10%.
POPs has previously created licensed products for both Fever-Tree and Fortnum & Mason.
“These refreshing ice lollies are a guilt-free treat and represent a glass of Pimm’s in frozen form,” said Sonia Morland, ice cream buyer at Tesco. “With the present heatwave showing no end we think this great tasting ice lolly is set to be a hit at BBQs for the rest of the summer.”
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