21m packets of Panini stickers, 30,000+ England tops sold during four-week tournament.
Tesco has outlined its sales predictions for key Euro 2016 merchandise throughout the course of the four-week tournament.
The grocer has predicted that 21 million packs of Panini stickers will be sold – enough packets to stretch from London to Paris.
In addition, more than 30,000 England tops, over 4,000 Northern Ireland tops, nearly 4,000 Wales tops and almost 8,000 Republic of Ireland tops will be sold during the tournament.
On top of this, 140,000 flags – including bunting and car flags – plus 20,000 wearables such as scarves, capes, hats and wigs will pass through the tills.
Fan zones have been created in-store, with merchandise being sold next to food, beverages and outdoor lines, to create the ultimate football celebration.
Click here to read our interview with Forever Collectibles UK discussing its involvement.
Meanwhile, the grocer is also running promotions online featuring officially licensed Euro 2016 product.
Special offers include half price on selected Euro 2016 merchandise, including gift sets, bags, a mini games table and an inflatable chair.
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