Tesco has unveiled its partnership with TV personality, Billie Faiers and her new home and lifestyle brand, Chapter B.
Following a successful launch with Next and Very in September last year, a new capsule collection of homeware and children’s stationery and craft products will be available in Tesco stores nationwide, from the beginning of March.
Key hero items will include vases, cushions, candles and diffusers. Children’s stationery and craft items under the ‘Chapter B Kids Club’ banner include kindness cards, journals and make your own sets.
Billie has worked with Hunter Price International to develop the range for the grocery partner.
Speaking about the upcoming launch, Billie explained: “The home aisle is always a go-to destination every time I go to the supermarket, so to see Chapter B in Tesco will be a huge moment for the brand and I. It’s the perfect place to pick up some great pieces for all over the home.
“The way consumers shop for homeware is always evolving and it was really important for us to have a passionate and supportive grocery partner to continue to work on our long-term brand objective – which is to become a leading home and lifestyle brand in the UK.”
Allana Holmes, home and lifestyle sales director at Hunter Price International, continued: “Our partnership with Tesco and Chapter B marks the beginning of the second phase in the retail strategy for the brand.
“Our homes have become hybrid hubs over the past few years – it’s where we work, entertain, play and rest – and Chapter B aims to help people create affordable and beautiful living spaces for all the different areas of our lives.”
The launch will be fully supported with a full marketing comms campaign from Chapter B, which will also be documented as part of Billie’s ITVBe TV show, Billie & Greg: The Family Diaries, which will return to screens this year.
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