WildBrain is continuing to build on the accelerating fandom for its Teletubbies franchise through the launch of a new resortwear collection from luxury New York-based label The Blonds.
The collaboration with The Blonds – co-founded by designer Phillipe Blond and creative director David Blond – was unveiled on June 11 during a catwalk show at PARAISO Miami Swim Week. The new line includes swimwear, a tote bag, beach towel and beach wrap. Pieces are available in four colours inspired by the iconic Teletubbies palette: purple for Tinky Winky, yellow for Laa-Laa, green for Dipsy and red for Po.
Melissa Goodrich, director, franchise management at WildBrain, said: “For over 25 years, the Teletubbies have resonated with audiences young and young-at-heart with their joyful exuberance and over-the-top playfulness. Working with The Blonds, an iconic duo who are known for their over-the-top glam designs, has been the perfect partnership to bring the Teletubbies into the swim space.”
Other recent fashion collaborations for the Teletubbies have included a hit collection from celebrated British designer Christian Cowan plus appearances at DragCon in London and LA. A fashion-focused pop-up also took place in May at World of Wonder’s Gallery Space along the Hollywood Walk of Fame, featuring Teletubbies items from The Blonds, Christian Cowan, ONCH, The Hundreds, GoGuy, Koi Footwear, A Leading Role and more.
WildBrain CPLG will be presenting licensing opportunities for the Teletubbies at this week’s International Licensing Expo (June 13-15), stand F214.
