This ad will be closed automatically in X seconds.

Teletubbies brand marks 2021 Pride Month with first adult fashion collection

Limited-edition adult fashion range featuring 90s-inspired streetwear launches with proceeds benefitting GLAAD.

WildBrain is partnering with GLAAD – the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organisation – to support 2021 Pride Month in June with the launch of its first Teletubbies fashion collection for adult fans.

Proceeds from sales of the collection will benefit GLAAD to support its culture-changing work to accelerate acceptance for the LGBTQ community.

The Teletubbies Pride Collection features 90s-inspired streetwear and is centered around two themes – ‘Big Hugs, Big Love’ and ‘Teletubbies Love Pride’ – with custom graphic treatments, prints and cues from the Teletubbies, such as their signature colours and antennae shapes.

The range includes a bucket hat, sling bag, muscle tee and tube socks, as well as a limited quantity of bespoke, made-to-order two-piece suits.

“The Teletubbies have always embraced their own offbeat quirkiness and sense of style,” explained Michael Riley, chief brands officer at WildBrain. “This Pride Month, we’re celebrating that ‘love who you are’ spirit through our collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud.

“We’ve taken the most iconic elements fans know and love about the Teletubbies and designed a playful collection with fashion flair that we hope fans will love to wear this Pride Month and all year-long.”

John McCourt, senior director at GLAAD, added: “This Pride Month, the iconic Teletubbies brand is celebrating the importance of self-expression and acceptance in a unique and uplifting way, while giving back to create change.

“Proceeds from this collection will support GLAAD’s culture-changing programmes, including our work to expand LGBTQ images and inclusion in kids’ and family programming.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.