Highlights included an appearance on BBC’s The One Show and anniversary party.
DHX Brands is celebrating a successful start to its 20th anniversary plans for the Teletubbies property – with the healthy press coverage generated throughout this week going a long way to underlining the continuing popularity of the characters.
The celebrations kicked off with a star-studded anniversary party last Sunday at London’s BFI Southbank Centre where celebrities including Arsenal and England soccer star Theo Walcott, former Pussycat Doll Kimberly Wyatt and actress Suzanne Shaw queued up to have their photos taken on the green carpet with Tinky Winky, Dipsy, Laa-Laa and Po.
A host of journalists, bloggers, digital influencers, brand partners, competition winners and their children enjoyed party food and Teletubbies-themed craft activities, before CBeebies’ favourite Chris Jarvis hosted an exclusive screening of a new episode from the second series.
The party generated significant media coverage with news stories in national news outlets including Metro Online, The Mail Online, The i-newspaper and ITV News online, as well as hundreds of regional online news outlets.
The Teletubbies were even trending on Twitter – not something that was around when they first appeared on our screens. A Teletubbies Twitter Frenzy on Monday on UKMums.tv also achieved 7.5 million impressions.
Another highlight was the appearance of the Teletubbies and The Noo-Noo on BBC One’s flagship magazine show, The One Show, joining fellow guest Holly Willoughby and presenters Matt Baker and Michelle Ackerley who reminisced about 20 years of the property.
The One Show attracts a daily audience of four million viewers and the Teletubbies’ appearance on Monday’s show generated a wealth of media and social media coverage, with Holly Willoughby and Phillip Schofield also talking about it the following day on This Morning.
Charlotte Hill, senior brand manager, global brand management at DHX Brands, told The Source: “The social media buzz and press coverage generated in the last few days is testament to the popularity of these iconic characters 20 years on.
“It is fantastic to see that the Teletubbies still bring so much love, fun and laughter to adults and children alike. We look forward to seeing children’s reactions to the fun new playground and Tubby Car when they appear in the new series, launching on CBeebies later this month.”
The high profile activity is set to continue throughout the year, with the launch of the live show tour and extensive retail activities, events and PR stunts to complement the broader roll out across consumer product categories.
DHX Brands has also teamed with Barnardo’s to raise funds for the charity, while a new series of the Teletubbies is due to launch on CBeebies on March 13.
You can check out the Teletubbies appearance on The One Show by clicking here.
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