Fashion retailer’s territorial and product licence income reaches £14.4m.
The Ted Baker brand is continuing to make its mark in the licensing space – with its full year results showing that its territorial and product licence income grew by 23.3% last year.
This is just the latest indication that the fashion retailer is becoming something of a force within licensing.
The brand has been named as a nominee in the Licensed Fashion Brand 2016 category at next month’s Brand & Lifestyle Licensing Awards, while a number of licensees also have nods in the Product category.
These include Pelham Leather Goods, KMI Brands, Ashley Wilde and Portmeirion.
This follows on from the brand’s wins at last year’s Licensing Awards, which included Best Licensed Home, Décor, Tableware or Housewares Range for The Fine Collection Rosie Lee and Best Brand Licensed Property.
On top of this, Ted Baker has also been enjoying success with its new retail concept – Ted Baker & Moore on London’s Commercial Street. Opened last summer, the store was designed as a way to showcase the vast array of licensed partner collections.
In the year to January 30, Ted Baker saw its licensing business bring in £14.4 million, an increase of 23.3%.
Notable performances came from product licensees in childrenswear, footwear, eyewear, homewares, skinwear and suiting.
During the period, its licensed partners opened stores and concessions in Azerbaijan, Dubai, Kuwait, Mexico, Qatar, Saudi Arabia, Singapore, Taiwan and Thailand. Its joint venture in Australasia opened two outlet stores.
New product licences were launched in bedding, rugs and tiles.
Group revenue overall increased by 17.7% to £456.2 million, while retail sales grew 13.5% to £348.4 million.
Ted Baker’s founder Ray Kelvin spoke at Retail Week Live earlier in the week, talking to delegates about the secrets to the brand’s success. He said that Ted Baker had a “very different dynamic to grey corporate structures” and that it was about “people, product, passion, profit.”
