eOne readies for licensing programme kick off for Life on the Road.
The hype is continuing to build for the upcoming David Brent movie – Life on the Road – with eOne hoping the release of new teaser posters will give the licensing programme another boost.
Two posters have been released to promote the film – which hits cinemas in August – both bearing the tagline “I’m a friend first, boss second. Probably an entertainer third”.
eOne has the worldwide licensing rights for the film – which is written and directed by Ricky Gervais, and sees a documentary crew catching up with the former star of The Office. Now working as a travelling salesman, he is also chasing his dream of rock stardom with his band, Foregone Conclusion.
eOne is looking to sign up partners across apparel and accessories, home and giftware, stationery, greetings and novelty toys.
