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Tatty Devine teams with Peanuts on new collab

New collection from British jewellery brand features necklaces and brooches.

British jewellery brand Tatty Devine has teamed up with the Peanuts brand for a new 15-piece acrylic jewellery collection.

Following the success of Tatty Devine’s first Peanuts capsule collection – which was created exclusively for Somerset House’s 2018-19 exhibition Good Grief, Charlie Brown! – the new range features the whole Peanuts gang.

Designs include sweethearts Schroeder and Lucy at their little red piano, Peppermint Patty with an enviable bouquet of flowers, and Snoopy waving a flag for ‘peace + love’.

The deal was brokered by WildBrain CPLG on behalf of Peanuts Worldwide.

“Tatty Devine’s passion for creating fun and statement jewellery, which blurs the boundaries between art, fashion and culture, make them an ideal partner to expand Peanut’s accessories offering during the brand’s landmark 70th anniversary year,” said Tara Botwick, senior director, territory management EMEA at Peanuts Worldwide. “We’re confident Tatty Devine’s fresh and bold reimagining of Peanuts will be a huge hit with UK consumers, while also making the perfect gift for Valentine’s Day and beyond.”

Harriet Vine MBE and Rosie Wolfenden MBE, co-founders of Tatty Devine, added: “Peanuts has been with us since childhood. We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy sweatshirt.”

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