ARTiSTORY is collaborating with Tate – including Tate Modern, Tate Britain, Tate St Ives and Tate Liverpool – following a deal which the company’s ceo describes as “a dream come true”.
The collaboration opens the door for ARTiSTORY’s licensees to access a wealth of artworks from Tate’s collections. It also enables brands to create unique limited edition collections, diverse merchandise and immersive location-based experiences.
The effort marks a significant milestone in ARTiSTORY’s mission to celebrate and democratize art by making it accessible and engaging for audiences worldwide. By leveraging Tate’s rich heritage and iconic artworks, ARTiSTORY aims to inspire creativity and foster a deeper appreciation for art through thoughtfully designed products and experiences.
The collaboration will provide a way for consumer brands to create a range of products including fashion, home décor, stationery and gift items, which reflect the essence of Tate’s collection.
“Working with Tate is a dream come true for ARTiSTORY,” commented Daniel Yizan He, ARTiSTORY’s founder and ceo. “This collaboration allows us to blend the worlds of art and commerce in a way that honours the integrity of the artworks while offering a global audience new ways to experience art in their daily lives. We are excited to bring these incredible pieces to life for various brands.”
Rosey Blackmore, brand licensing and merchandise director at Tate, continued: “We are delighted to collaborate with ARTiSTORY to reach new audiences and provide fresh perspectives on our collections. This collaboration not only expands the accessibility of our artworks, but also enriches the cultural landscape by creating meaningful experiences that resonate with art lovers and newcomers alike.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
