Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc

Start Licensing’s Ian Downes discovers how Waterstones is using licences this Christmas.

Running until 5 May, the promotion will be available across the Walkers Snacks portfolio

Start Licensing’s Ian Downes looks at a FMCG brand that keeps things interesting.

Pink Key’s Richard Pink on getting it right, and getting it wrong.

The licensee has partnered with Walkers to launch a range of adult’s apparel in

“We are delighted to extend and expand our relationship with PepsiCo following a successful six-y

Brands launch two new crisp flavours supported by on-pack promotion.