Start Licensing’s Ian Downes on how brands are creating a point of difference in Oxford.

‘Brand partnerships will become ever more important as the media mix changes’.

The history and fierce rivalry of the famous annual boat race between the Universities

Design direction delivers trend driven concepts and artwork across five themes.

Poetic Brands, Park Agencies and Europrosem signed up by Brandgenuity.

Dot Dash creates new teddy bear characters as University targets licensed growth.

Agency to further develop lifestyle licensing programme for famous university.

Licensee Bahoma will showcase its Oxford Botanic Garden themed collection.

New collection of repeat pattern designs and decorative motifs launches.