The Source talks past, present and future with the co-founder of TLC.

We chat to brand director Daryl Shute about growing The Gruffalo ‘family’.

‘Brand licensing is of pivotal importance’ says md Andrew Newlands.

‘The most important factor in brand licensing is relevance’ say co-founders.

‘The brand licensing sector is in real growth’ says md Ian Downes.

‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.

‘We expect more, bigger brands to look to licensing’ says director Adam Bass.

“Licensees, agents and the brands are all now seeing what is possible.”

Licensing was a natural step, says Hearst Magazines UK’s licensing manager.