The Smiley Company and adidas are uniting for the first time, collaborating on new collecti

Deployed in five French shopping centres from February to July, the tour is looking

The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for wo

The collection features premium stainless-steel tumblers, a sleek double-wall tumbler, mugs, caps and tote ba

“This partnership brings together creativity, optimism and the power of positive storytelling to inspire h

The move follows the success of the brand’s franchise stores in China.

‘Positive news platform’, Smiley News has teamed up with the refugee charity Choose Love

The collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits f

Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ wit