The collection features unique youth-orientated designs incorporating the distinctive Smiley icons, with one-pieces for wo

The collection features premium stainless-steel tumblers, a sleek double-wall tumbler, mugs, caps and tote ba

“This partnership brings together creativity, optimism and the power of positive storytelling to inspire h

The move follows the success of the brand’s franchise stores in China.

‘Positive news platform’, Smiley News has teamed up with the refugee charity Choose Love

The collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits f

Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ wit

An exclusive preview at the MAGIC trade show in Las Vegas in August unveiled

Smiley is continuing to support pioneering designers within its Future Positive Creators Fund to