Start Licensing’s Ian Downes reports back on a productive two days at last week’s Aut

Start Licensing’s Ian Downes looks at how Iceland is using licensing and why it

Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

Start Licensing’s Ian Downes on why label-slapping is being consigned to the past.

The new agreement covers multiple products including apparel, homewares and gift among others.

Ice lolly range expands to include new Drumstick Squashies Bubblegum and Parma Violets flavours.

Blonde Sheep Licensing brokers deal which includes bedding, blankets, towels, beanbags and more.

Including The Pokémon Company International partnering with online retailer Zavvi on new capsule collection.

Company is due to launch a range of biscuits later this year after strikin